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ept. 18 was a historic day for not only the Bon Secours Health System, but everyone invested in the future of the Greenville community. On that Wednesday, Bon Secours St. Francis Health System made a bold and surprising move to purchase naming rights to Greenville’s major entertainment venue known as the BI-LO Center for the last 15 years.
The Greenville landmark is now the Bon Secours Wellness Arena and will add innovative health and wellness initiatives to a thriving entertainment arena.
Greenville has been our home since 1932 and we have always supported the growth, health and development of our community. Bon Secours St. Francis and the Greenville Arena District, which manages the arena, embrace this new venture of health care outreach and will build on the arena’s current successes.
This marriage of these strong community partners gives us the opportunity to bring the unique vision of Bon Secours St. Francis to life and provide visitors with an exclusive experience that can only be found at the Bon Secours Wellness Arena.
Bon Secours St. Francis, in conjunction with the Greenville Arena District, has developed a vision for the arena that creates sold-out concerts and events and also includes interactive exhibits and opportunities to explore healthy lifestyle options. From concession options to health education kiosks, we are eager to engage arena visitors and demonstrate how they can improve their health.
Bon Secours St. Francis’ decision to allocate approximately $450,000 of its marketing dollars in each of the next 10 years to acquire naming rights is unprecedented in South Carolina and most of the country. But this bold move is consistent with the history of the Sisters of Bon Secours, who boldly went out into the community nearly 200 years ago to care for sick people in their homes when doing so was forbidden.
Their actions so many years ago changed the landscape of health care, just as the Bon Secours Wellness Arena will change the perception of health outreach. As we begin this new chapter in our history, we proudly represent the Sisters of Bon Secours and follow in their footsteps being innovative and meeting people where they are with quality and compassionate health care.
The Bon Secours Wellness Arena is an extension of our commitment to health and wellness in the upstate community. In fact, it is so much embedded in the fabric of “who we are” that the Sisters of Bon Secours insisted we add “Wellness” to the name on the building. It is a daily reminder of who we are and why we are here.
Bon Secours is French for “good help,” and as our mission states, we are here to be “good help” to the sick. Whether we are donating time, money or resources, health and wellness is our focus. Last year, we donated more than $60 million in charitable care and services investing in the wholeness of our community. We believe being well is more than not being sick and we work to incorporate wellness in everything we do.
The Bon Secours Wellness Arena will remain a public venue with exciting performances, speakers, events and concerts but now with an added element focusing on health and wellness. We have no intention of limiting or replacing any of events previously or currently scheduled, but hope to expand the use and influence of the arena, with activities and events complementing the existing lineup.
We will have access to thousands of people who enter the Bon Secours Wellness Arena, and we look forward to helping them optimize their health so they can live life to the fullest. This partnership with the Greenville Arena District and Bon Secours St. Francis Health System marks a milestone in our service and our investment in the community.
Camilla Hertwig chairs the Bon Secours St. Francis Health System board of directors.